Our Florida Heartland is facing an unprecedented population boom projected to exceed 1.5-million over the next quarter century, impacting our local economies, farmland, roads, rural heritage, habitat and wildlife, and our quality of life.

That’s why doing nothing, or doing something wrong, is no longer an option.

So about a year ago, with start-up funding provided by local landowners, HEART (Heartland Economic, Agricultural and Rural Task Force) was formed so Heartlanders have a real voice in changes that will affect their future.

Currently, HEART is assessing a state-led effort to study, and possibly pursue, “corridors” as a catalyst to better plan the entire region looking out 50 years into the future -- all before being overwhelmed by people, the breakup of land ownership, and the challenges of a modern world.

Dialogue around this proposal is absolutely vital.  Know that as this “conversation” unfolds, HEART will be there – to ensure it is informed, objective, and collaborative.

Join us.  It’s about the future.